The story of Plzeňský Prazdroj.
In the beginning it was the story of courage to blaze a new, unexplored trail that led to the creation of a whole new type of beer – bottom-fermented pale lager. It was later given the name Pils invoking its birthplace, and today it is the worldwide best–selling type of beer. Pilsner Urquell showed the way for all beers called Pils or Pilsner and has retained its uniqueness up to the present day.
And this uniqueness is a feature that has accompanied our story since the beginning. Today the quality of our beer is guaranteed, as it has always been, by the careful selection of its raw materials, by our brewmasters’ art handed down through the generations, and by the recipes that have withstood the test of time. Over the time the story has been enriched by the 9 brands including Gambrinus, Radegast and Velkopopovický Kozel, all respected parts of Plzeňský Prazdroj’s portfolio today.
The passion for quality and the tireless effort to search for new ways have become the values that make this story an inspiration for millions of people around the world.
The art of brewing, however, is not the only thing that makes this story special. Striving for excellence is the measure of everything that precedes the moment of drinking pleasure. From the careful selection of hops and barley, producing the beer, up to properly caring for and mastering the art of serving the beer. All this requires strong principles, professionalism, mutual trust, respect for tradition, and ultimately the most precious ingredient of all – the hearts and minds of everyone who live this story.
Many have been inspired by this story and are helping to write new chapters. This large community includes all partners of Plzeňský Prazdroj, the pub keepers and customers, hop and barley suppliers as well as those whose products and services contribute to the success of the Plzeňský Prazdroj’s brands. This success belongs to all of them.
To be demanding on yourself and responsible unto others, to help develop regions where you operate, to play fair and know the right measure in everything you do. Such is the never-changing direction of Plzeňský Prazdroj. So that future generations may contribute by adding their chapters to this story.
For 170 years people have believed in this great story and each generation helps to write new lines. It is from this belief that we at Plzeňský Prazdroj draw our strength and determination to do our best so that our story continues